What is Answer Engine Optimisation (AEO)?
AEO is the practice of structuring your content so search engines can lift a direct answer from it — in featured snippets, “People also ask” boxes, Google AI Overviews, and voice assistants like Google Assistant, Siri and Alexa. When your page is the answer, you win visibility even before someone clicks.
What we do
- Question research — we find the exact questions your customers ask, from Google, forums and AI tools.
- Answer-first content — clear 40–60 word answers, followed by depth, tables and steps.
- Schema markup — FAQ, HowTo, Product, Service, Organization and LocalBusiness structured data.
- Snippet targeting — formatting paragraphs, lists and tables to match the snippet Google already shows.
- Voice search optimisation — conversational, local and “near me” queries.
- Tracking — snippet wins, People Also Ask placements and AI Overview appearances.
AEO vs SEO
SEO earns you a ranking; AEO earns you the answer box at the top of that ranking. The two work together: we usually start AEO on pages that already rank on page one, because those are the fastest to win.
AEO FAQs
Does AEO reduce clicks to my website?
Some simple questions get answered on the results page, but being the cited source builds trust and brand recall — and complex or commercial questions still click through.
Which businesses benefit most from AEO?
Any business whose customers ask questions before buying: healthcare, education, finance, real estate, software, legal and home services.
Can AEO be added to an existing SEO plan?
Yes. AEO is available as an add-on to our SEO plans or as a stand-alone project for your top pages.